The Paris 2024 Olympics concluded its 16-day run with an average viewership 82% higher than the Tokyo Games, with buzz surrounding Simone Biles’ Olympic comeback and other U.S. victories across basketball and swimming drawing the biggest audiences.
Coverage of the Summer Games averaged 30.7 million linear and streaming viewers across Paris Prime (daytime coverage, 2-5 p.m. ET) and U.S. primetime hours, soaring above the 16.9 million viewers brought in by the 2021 Tokyo Games and the 2016 Rio Olympics, which averaged 26.8 million in U.S. primetime. From the Opening Ceremony, which kicked off the Games strong with 28.6 million viewers, the 2024 Olympics began trending higher than the Tokyo audience, with the Paris opener seeing a 60% uptick from its 2021
